Build a professional brand that makes recruiters come to you. LinkedIn, online presence, and content strategy.
Check off each item you've completed to see your brand score.
This is the most important line on your profile — it appears in search results, connection requests, and comments. Don't just use your job title. Use the formula: [Role] | [Value you deliver] | [Key skill/differentiator]
Your About section should read like a professional story, not a CV summary. Structure: (1) Hook — what you're passionate about, (2) Track record — key achievements with numbers, (3) Skills — what makes you different, (4) CTA — what you're looking for or open to. Write in first person. Be human.
Profiles with professional photos get 14x more views. Use a well-lit headshot with a clean background, wearing what you'd wear to work. Your banner image should reinforce your brand — a city skyline, your company's brand, or a custom graphic with your value proposition.
Posting once a week puts you in the top 5% of LinkedIn users. Share insights from your work (anonymise if needed), comment thoughtfully on industry posts, and celebrate others' wins. The algorithm rewards comments even more than posts — leave 3-5 meaningful comments daily on posts from people in your target network.
Search your full name in quotes. What comes up? The first page of Google IS your brand. If it's empty, you need to create content. If it's negative, you need to push it down with positive content.
A simple one-page site with your bio, experience, and contact info costs nothing (GitHub Pages, Carrd, Notion). It shows initiative and gives you control over your Google results.
For tech roles, an active GitHub with pinned repos is almost as important as your CV. For creative roles, a Behance or Dribbble portfolio. Use our Portfolio Builder to showcase projects.
Make personal accounts private or clean up anything that wouldn't pass the "would I show this to my future boss?" test. Recruiters will find your social media — 70% check candidates' profiles.
Choose 3 topics at the intersection of your expertise and what your target audience cares about. Post about these consistently. Examples for different roles: